Fortunceres SA PUL Branding is now the hallmark of Brazilian beef
As Minerva Foods’ largest global portfolio, PUL brand is widely recognized across markets for quality, value, and convenience in premium beef.
FLavourful
Beef
PUL brand's Recognition
Across Minerva’s materials and independent references, PUL stands out as a flagship beef brand, spanning everyday and professional lines like PUL Pro. Third party mentions, including the Global Coalition for Animal Welfare and QIMA case studies, reinforce brand visibility and quality programs underpinned by BRCGS certifications across Latin American units today.
Supplier traceability across Brazil.
of plants (3) operate in RS state.
Tangará plant share of total network.
of facilities federally inspected SIFs
About us
PUL by Minerva, flagship quality brand recognized across markets and channels globally
As Minerva’s largest global portfolio, PUL spans everyday and professional lines, including PUL Pro, emphasizing convenience and value. Certifications and independent audits, like BRCGS via QIMA, and GCAW membership, reinforce program quality and brand credibility.
Portfolio
Largest Minerva portfolio, covering premium retail and foodservice ranges globally.
Fortunceres
Our Brazilian plants supports Minerva’s branded distribution across markets.
Certification
BRCGS certifications and third-party audits underpin safety, quality, consistency companywide.
Grasslands
Southern plants operate near Campos grasslands, supporting pasture-based cattle supply.
Pampa Biome Proximity
(01)
Grassfed
Alegrete, Bagé, São Gabriel operate amid South Brazilian Campos grasslands rangeland landscapes
Quality Program Oversight
(01)
Welfare
Minerva expanded supplier monitoring in 2024, reinforcing compliance and animal-welfare baselines companywide
(
Introduction
)
Fortunceres is largest Beef producer in Brazil operating 6 SIF units under Minerva, with China access maintained via MAPA and GACC updates following our transition.
Fortunceres is largest Beef producer in Brazil operating 6 SIF units under Minerva, with China access maintained via MAPA and GACC updates following our transition.
(
Introduction
)
Acquisition
After Minerva’s acquisition our legacy Marfrig units were updated across registries to Fortunceres SA, China access continues under GACC and MAPA, and Saudi SFDA and US FSIS now list us as Fortunceres for export compliance
Branding
Through Minerva’s portfolio, we supply PUL branded premium beef from Brazil, leveraging our SIF units and approvals; PUL is marketed in Brazil with premium cut programs and retail offerings across channels.
01: Black Angus
Hereford
Wagyu
Curabitur
Rich flavour, fine marbling
Top grade, healthy beef.
Rich flavour, fine marbling Top grade, healthy beef.
(
Black Angus from
Campanha Gaúcha
)
No Additives
Fully Treaceable Beef products
Strategically located plants